Why send text messages to mobile phones?

Here are 10 compelling reasons why mobile marketing will be useful to your business:

• It is cost effective – especially with the TEXT BUREAU service as you only pay for what you send. This now makes using text messaging affordable and no longer reserved only for the big brands with big budgets, or services where you are obliged to sign up for months or longer.

• You can achieve higher response rates – text messaging is 5 times more likely to generate a response than direct mail.

• There is ubiquitous uptake - today there are more mobile devices around than televisions and computers combined.

• It is pertinent - In these tough times you need to be able to reach your audience at all times. It may be that you are a non-profit organisation reminding consumers of an event the following day (the early evening text when they have left their desk), or a business contacting existing or potential customers. Either way you can use text messaging to reach your audience at the most appropriate time.

• It saves time and money- calling each individual customer can be laborious, whereas texting them all at once can take only a few minutes, and less staff time.

• It is easy to set up – all we need is your message and the numbers your want to text; the Text Bureau takes care of everything else.

• It helps your other marketing to be more effective - by adding another channel to reach your audience; you can make your marketing more effective and help to reinforce the message you are looking to send. Your marketing is incomplete without a full range of alternative channels.

• Your competition may not be using it yet - mobile is still relatively new as a channel. The opportunity is ripe to for you to be one of the first businesses in your market to get going.

• You can run a trial without major commitment – use Text Bureau once to try it out, send a few texts or a few hundred, monitor the responses.  Do split testing with it; try different approaches with different segments in your contact list.

• Expand your market – many younger people will not respond to more traditional models of marketing but are more likely to respond to text messages.

As with all outgoing marketing campaigns we advise sensitive use of the medium. Over-texting, even to your permissive database will encourage unsubscribing. We always advise our customers to stay within best practice guidelines - text occasionally when you have something to say!